This concept is for a clothing and accessory brand tailored towards photographers.​​​​​​​
After graduating high school during the covid lockdowns I spent about 4-5 months working on this project.
It started with a month or so going through youtube videos and blogs to understand the basics of deciding how to chose a business to start (given my prior knowledge and skills)
After going through several options and running small amounts of market research using google trends and other keyword tracking metric tools I landed on a clothing and lifestyle brand for photographers due to the low amount of quality competition in this space paired with high search volumes and several other metrics.
After deciding on the business, I decided that it would be perfect for the print on demand model. The main benefit is that you can easily test many variables including the visual assets, web design, advertising strategies and assets without the need to take on lots of inventory. The profits are not amazing with POD but the idea is that you could easily transition to a mass supplier once the kinks are worked out.
Nothing was outsourced, I created the sketches, roughs, final designs, mockups (set up a small studio in my garage for the blank mockups), web design using Wordpress and backend with the print on demand supplier. 
Every skill was learned using youtube and articles online

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